Welcome to the website of the Philippine Life Insurance Association, Inc. (PLIA).

Since 1950, PLIA has served as the collective voice of all life insurance companies in the Philippines. Our industry plays a vital role in protecting Filipino families and helping them build financial security through life, health, savings, and investment solutions. We also contribute significantly to nation‑building through long-term investments in government securities, tax remittances, and the many CSR programs of our member companies.

On our 75^th anniversary, PLIA remains ever committed to our advocacy of making insurance a real, relatable, and reliable bridge for Filipinos to help them protect their future. And we do this by ensuring that our product design and distribution channels are relevant to the times. Most of all, we are committed to fostering a stable and inclusive insurance sector that upholds the highest ethical and professional standards as expected of us by the public and regulatory boards for our members. 

As such, strengthening public trust is central to our mission. Public education continues to be one of our priorities. We strive to broaden awareness of the value of life insurance, recognizing that an informed public is essential to improving insurance penetration and advancing financial inclusion in the country.

As you explore our platform, we hope you find meaningful information about our industry, our work, and the many initiatives we undertake on behalf of the Filipino people.

Warm regards and best wishes.