The logo for the Life Insurance Consciousness Week (LICW) represents a unified industry campaign to promote awareness on the value and benefits of life insurance.
At its core is a stylized human figure with raised arms, symbolizing celebration, empowerment, and a life lived with intention. This reflects the campaign’s mission to inspire Filipinos to live fully, love deeply, and plan wisely.
Encircling the figure are dynamic, upward arcs—evoking movement, protection, and support.
Each color was purposefully chosen:
Yellow stands for joy, optimism, and encouragement.
Green symbolizes growth, both financial and personal.
Blue and pink represent care, protection, and emotional support—foundations of what life insurance offers.
Together, these elements express a life guided and secured by the principles of life insurance.
Tagline: Live Life. Love Life. Insure Your Life!
