This is the rallying call of the life insurance industry for its mission to improve public awareness on the concept and benefits of life insurance.
The logo depicts a human figure with hands up high in praise of a life that is good and meaningful. Its colors of yellow and green represent as follows: yellow for happiness, joy, light and encouragement; green for growth, financial prosperity and success.
The human figure is bounded on both sides by shields that represent care (in red) and protection (in blue) … the equivalence of the life-nurturing and financial protection services that life insurance products provide.
