In line with the theme of disaster preparedness and response for the commemorative activities of the 19th Life Insurance Consciousness Week, the Philippine Life Insurance Association, Inc. (PLIA) has gone into a co-production venture to hold a mixed classical and rock music concert, titled “LIFE ROCKS”, for the benefit of children orphaned by calamities. 

With this concert, PLIA has opted to use a different but, expectedly, more wide-reaching medium of bringing its message across to the public regarding the value of financial planning and protection against uncertainties through life insurance.